alt Hacker NewsFor years Apple has been selling an M1 Apple MacBook Air for $649 via Walmart. It was still using the old wedge case design and is literally unchanged from fall of 2020 when it came out. It was the base model with 256 GB storage and 8 GB of RAM model, no upgrade options, no colors.
The price point was designed to get customers who would not pay for a $1000 computer into using a Mac. Sourcing those 2020 era M1 components, screens, etc, let alone M1's, was probably becoming a problem in 2026.
The Macbook Neo is a modern way to meet that price point. The video ad is more instructional about what macOS is, and how it would work with an iphone the customer may already have.
It does very basic Apple Intelligence (they show the photo editing in the video), but this is not for running models locally (they even show the ChatGPT native app and say "runs all your favorite AI apps")
People complaining about the 8 GB limit are missing who the target market is for this machine. Its a Mac, for $599!
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So what if it's a Mac, applications suddenly don't need as much memory? Can it open a table with a gazillion rows? Can it open ten tens if not hundreds of web pages? Can it run multiple programs at the same time? Having only 8 GB sucks unless you're using it as a terminal or media player.
You're highlighting Apple's strategy very well, with one omission: the M1 Macbook Air at Wal-Mart was US only. Even next door in Canada with the same retailer, Wal-Mart didn't have that deal.
This is the M1 Macbook Air deal for the rest of the world as well as the US. This is huge, it's the cheapest Mac laptop of all time. Apple Silicon is paying dividends!