You're giving them too much credit. They're just blindly seeking profit.
Humans are not that good at planning longer than 6 months to 5 years out. The brain is legacy hardware, optimized for the Pleistocene epoch. Reward circuitry (Striatum) often overpowers logical simulation (Cortex).
The other thing is, we can't stop. Someone always will outcompete you if you try to pause.