BMW does not focus on providing cheap cars but highly performing ones. So probably the reduction in costs will be used to improve performance, features and perceived quality.
BMW has pretty low margins, like around 7-12% usually. A 10% reduction in manufacturing costs is not much.
alt Hacker News
Why cheaper?
BMW does not focus on providing cheap cars but highly performing ones. So probably the reduction in costs will be used to improve performance, features and perceived quality.
BMW has pretty low margins, like around 7-12% usually. A 10% reduction in manufacturing costs is not much.