I don't think one has to wait for someone to start a movement. I pick up plastic bottles whenever I see them and drop them in the nearest trash bin that is meant for plastic bottles. I am in Kerala though, which is comparatively cleaner than the rest of India(except the north-eastern states).

The Kerala government is pushing for better waste management now with more trash bins placed at public places and a state-wide effort to segregate waste at the source and collect it from homes.

Still people litter with abandon and it's hard to change ingrained habits.

I was super impressed that in Delhi there was no single use plastic. Little tongue depressor things instead of forks. Aluminum foil instead of plastic clam shells. Coming from Vietnam, it was amazing.

I have no doubt there is a litter problem in India, but take heart. It's not all bad.