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ranger_dangeryesterday at 3:07 PM1 replyview on HN

What if lowering prices actually resulted in enough extra sales that it provided more profit?


Replies

yndoendoyesterday at 8:09 PM

I recommend _Alchemy: The Surprising Power of Ideas That Don't Make Sense_ by Rory Sutherland [0]. It will help improve the understanding of marketing and hows business operate. This is an over simplified summary.

There are mainly two reasons people buy something.

1) It is seen as good deal.

2) It is seen as luxury.

Your premise hinges on only #1 and ignores #2. #1 is also limited to select products. How many bed sheets or cars do you need?

It also rejects the Friedman doctrine [1]. The continual following of this doctrine is what has lead to the enshitification of many products and services. Non-living wages also came out of following it. Living wages harms profits.

[0] https://www.goodreads.com/book/show/26210508-alchemy

[1] https://en.wikipedia.org/wiki/Friedman_doctrine