Vanity. Ego is something else.

> ego, of course

This is so silly. Do you really not have any hobbies where you spend inordinate time or money on things you could objectively accomplish quicker and cheaper, but having less fun, in other ways? Like, I ski. It’s a silly way to get up and down a hill in the 21st century.

I’m not a watch guy. But mechanical watches are beautiful. There are idiots who buy them. But that doesn’t mean everyone who does is an idiot.