Economists have a term for these kinds of things where the demand rises as prices rise: Veblen goods
https://en.wikipedia.org/wiki/Veblen_good
Buying unnecessary expensive stuff is one thing. But it's hard to understand why anybody would want to display that total loyalty to a brand signal.
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Buying unnecessary expensive stuff is one thing. But it's hard to understand why anybody would want to display that total loyalty to a brand signal.