Well, in the case of a company trying to market to you, it literally _is_ their business. It makes them money.

The problem is that we have markets where we: - Incentivize organizations to pursue profits at the expense of everything else, which includes social good and civic rights - Rarely hold bad actors accountable (and almost never in a timely manner)

Which means, given enough time, we're always going to trend to whatever makes the most money. Targeted advertising makes money, and will continue to do so unless or until we collectively decide to make it a greater risk to profits than it is today.