Nice way of hiring but is it really worth it to give the public a trip to Maui (kinda expensive these days)
Does it really reveal that much talent to make it worth the money?
Just curious
It's less about the money. It's about giving people a chance to do something fun / show off their skills and get rewarded for it.
Plus, Hawaii is awesome.
Way less than you would pay for a recruiter
they usually ask for a non trivial percentage of the first year salary
The prizes (Maui trip, second/third prizes, swag kits, shipping for the swag kits) probably cost around $20k in total.
Assuming an engineer costs $200k/year, 200 effective working days per year, that's 1k/day. Developing the contest (from the idea to building the rules to building the site to playtesting) likely cost more than 20 eng-days, making it the biggest cost.
Hiring is expensive. If it takes 30 minutes to screen one candidate for suitability for the "real" interview and 5h to do a "real" interview (including evaluation etc.), 5 screenings for one interview-worthy candidate and 5 interviews for one hire (I suspect the real factors might be closer to 10), that's 12.5h of screening and 25h of interviewing per hire.