alt Hacker NewsWho has to comply with removing PII? Your profile, yours, mapped to a special snowflake ID, is packaged and sold across a network of 2500 - 4000 buyers, including in particular those that clean, tie (a surprisingly small footprint turns into its own "natural primary key"), qualify, and sell on to agencies. No step in this is illegal.
https://www.theverge.com/2024/10/23/24277679/atlas-privacy-b...
my first and last name is already a "natural primary key" (every single google result of Peter Marreck is me), so I've already had to give that up a long time ago. So nothing new is lost I guess?