They didn't, no one asked google to do it. It was Paul Buchheit's 20% project. Google saw a good thing, solved by someone who knew what they were doing and where they wanted it to go, and fostered it. Hell, it is what built AdWords and ultimately made google the advertising behemoth it is today. I don't think this is the same thing...
I see what you are saying though, a business can expand beyond it's initial constraints, but I'm not sure that chasing prospects like what is described in the OP is really all that successful.
They didn't, no one asked google to do it. It was Paul Buchheit's 20% project. Google saw a good thing, solved by someone who knew what they were doing and where they wanted it to go, and fostered it. Hell, it is what built AdWords and ultimately made google the advertising behemoth it is today. I don't think this is the same thing...
I see what you are saying though, a business can expand beyond it's initial constraints, but I'm not sure that chasing prospects like what is described in the OP is really all that successful.