From the footer:
> This website is produced by BBC Global News Ltd, a commercial company that is part of BBC Studios, owned by the BBC (and just the BBC). No money from the licence fee was used to create this website. The money we make from it is re-invested to help fund the BBC’s international journalism.
In the UK, the bbc.com link redirects to bbc.co.uk and the notification footer auto closes before even have a chance to read it.
And if it is an ad, doesn't the FTC require it to be labelled as such?