Billy downloading a copy of Game of Thrones because he's too poor to afford one, is radically different than super billionaires who just don't want to pay for a license.
Meta, Open AI and everyone else playing this game has enough money to pay the best lawyers on earth. They can act with impunity.
I could even imagine them getting a law passed, a license to ignore copywrite law. Of course Billy don't qualify. It'll only be for the billionaires and maybe a handful of millionaires.