Im also gonna be honest

Ever since LLM generated content proliferated we now have “This isn’t X. It’s Y” shibboleths EVRYWHERE!

A person doesn’t normally start a sentence with “This isn’t a silly minor thing that you wouldn’t think it was but I had to say it out of the blue as a set up for the next sentence.” only to be followed by “This is a major deal worthy of you resharing and liking!”

They might do the clauses in the other order, though. “This is a huge deal! Not just business as usual.”