Witness all of the people who, when you suggest that there is demand for open hardware products, show up to tell you that ordinary people don't care about that so STFU nerd. As if they're afraid someone would actually offer it.
The problem, of course, is that ordinary people don't care at first, because at first the collar is only installed around your neck and not yet used to shock you, and people with no eye for the future say, what's the big deal? It's just a collar.
It's only after they're around enough necks that people start getting zapped for modifying the OS, but even then some people will say, it's for your own good, why are you defending "hackers"?
Then people start getting shocked for trying to compete with the incumbents or expressing unpopular opinions, but by that point every device without a collar is some kind of obscure Linux Phone with a high price and low specs.
Now you're at the point where all someone has to do is make a competitive device which is otherwise identical to the one they were going to make anyway but it doesn't come with a shock collar and ordinary people will want it because they're tired of getting screwed. But the same critics will show up to say that ordinary people don't care about that and point to the fact that they didn't when it was first being rolled out and nobody was getting electrocuted yet.