In Sweden and I think Europe, there seems to be quite much product development in apples. I think one of the reasons is that storage seems to have been more or less perfected so that the produce can be sold over almost a whole year.

Using only traditional methods there are several "new" Swedish varieties, Aroma, Frida and Saga that are very nice - and especially Saga is absolutely fantastic - On par or better that international varieties Jazz, Pink Lady and Honeycrisp.

Some of the more traditional varieties are also sold more and for a longer period because of the improved storage, even though that I think they have a shorter storage window.