alt Hacker NewsI learned about apples tiktok via this post and I must confess as an old person, in terms of brands reaching young people, I find the content pretty cool (usually I either don't understand it or think it's lame): https://www.tiktok.com/@apple
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halapro • today at 1:53 AM
To me this looks 100% like what you used to see on Tumblr. Just pure random art with a theme. The difference is that back then it used to be gifs.
I think what makes them work (for me too!) is that they're not simply random for the sake of being random. They're a oddball but there's clearly a shared theme/style and they're well-executed.
I'm not sure I'm interested in anything they're selling, but after what felt like 15 years of "young California hipster", I think this style catches my attention at least somewhat.