alt Hacker NewsI remember reading somewhere that to target gen-z/alpha advertising shouldn't be direct or in your face but instead present things in an "organic" way that makes it seem cool, without the appearance of trying too hard to sell you something.
I guess the target audience they're going for is people who already have iPhones/iPads but would have bought a chromebook for school instead. This seems to be a reversal from their previous "what's a computer"-style ads that tried to sell iPads as the replacement for personal computing.
> I remember reading somewhere that to target gen-z/alpha advertising shouldn't be direct or in your face but instead present things in an "organic" way that makes it seem cool, without the appearance of trying too hard to sell you something.
On one hand, wasn't that the premise of the "iPod people" ads?
On the other thand... you're right to say that this is _very_ indirect. In an internet saturated with advertising, I guess there's nothing like just making entiretainment.