If the platform, power train, manufacturing is commoditized, shouldn’t that in theory be great news for existing brands with consumer trust and design competence?
That's the current hope. But do you know who also had consumer trust and design competence? Telefunken, AEG, Braun, Grundig, Blaupunkt, Loewe ... How many products of those brands are produced in Europe today, if at all? None of them had a moat as deep as the combustion engine.
That's the current hope. But do you know who also had consumer trust and design competence? Telefunken, AEG, Braun, Grundig, Blaupunkt, Loewe ... How many products of those brands are produced in Europe today, if at all? None of them had a moat as deep as the combustion engine.