Probably depends on what “consumer-friendly” entails, how it’s stored, and the quantity of data.

If we’re talking the average tech-illiterate to literate-but-cost-and-space-constrained person, probably Blu-Ray. A burner+reader combo with a stack of dual-layer discs is probably cost-effective. High-capacity HDDs would probably be equally effective if you can guarantee that they’re stored away from accidents and mishandling, but if it requires a SATA-to-USB adapter with assembly then it might possibly be out of reach for some consumers, and any risk of damage from movement could rule it out entirely.

If we’re talking tech-savvy consumers who don’t have the IT budget of a corporation, maybe LTO-5 or LTO-6 tapes could work. Tapes themselves are very affordable and have a good shelf lifespan. Used libraries can be had for under $600. The primary issues would be finding one with an interface that works with your existing equipment and software to support tape read and write.