As a university computer scientist, I saw our graduates hardly getting job in automotive directly while mechanical engineers got all the good jobs for years. Then about 10 years ago the opposite happened: people quit their PhDs because industry was hiring as many CS /AI people they could get. Industry understood that they needed to invest (even it was already a bit late). However, they IMHO failed to turn scale that talent into sustainable innovation. Many people I know left again automotive. I think industry struggled quite a bit to translate engineering leadership to a digital age in many parts. I think it was easier for pure EV manufacturers to embrace also other digital innovations.