Speaking in generalities, we underestimate how many things fail due to circumstances like "the market wasn't read for it." (In contrast to the more dramatic and common "all great success stories are due to leaders singularly imbued with unique and ineffable Greatness and Genius.")
Yeah, ten or so years ago, Google glass flopped spectacularly. Now for whatever reason, Meta Raybans are actually somewhat successful, much to the world's dismay.
Bad timing can be to a number of factors, some can be good, some can be bad.