> consumers don't generally like it
I'd prefer looking at what (potential) consumers actually do rather than what they say. "Saying" is a really weak signal.
Ok mr sceptic, where are your numbers showing consumers buy more of a thing after it becomes more expensive?
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Yes, and, op's point stands.
I am one of those people: 1. Absolutely despise the lightroom being subscription and 2. Haven't switched yet.
There are moats and capabilities and friction. Not every vote with your wallet is a ringing endorsement. I have 15 years of lightroom databases over 100k photos so switching is hard. At the same time those are from the time I did a photography side gig, now I don't so monthly cost for no monthly gains really peeves me.
So it absolutely is a successful business decision and it absolutely is widely despised by customer base. Both are true :-)