> Unfortunately, for most people the fact that it's part of Emacs is a blocker.

OT but i've learned the hard way not to push people into emacs.

a few years ago i made the very stupid mistake of pushing some colleague to trying/learning emacs and then i found myself having to explain the same person everything as well as fix his elisp code from his ~/.emacs .

Reality is, i didn't want to have that role and that colleague wasn't interested in gnu emacs in the first place.

That was a very stupid mistake on my side.

Nowadays i just say things like "yeah it's magit, an emacs plugin" or "ah yeah, it's nice because you spend some time learning it and then you can bring it over from company to company, no licenses involved or other annoyances".

Some people are intrigued, most other absolutely aren't... And it's fine.