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Razengantoday at 5:49 PM3 repliesview on HN

Has anyone ever actually purchased anything because you saw an ad for it?


Replies

bguntoday at 6:08 PM

If you're asking whether advertising works, there is plenty of science making clear that it does, without fishing for anecdata.

As to whether every company buying ads is making a good investment, mileage may vary - but the blunt answer to your question is that yes, people do purchase things because they saw ads for it, the advertising economy is well understood. Companies like Google whose fortunes rest almost entirely on the known efficacy of advertising are not full of idiots who have never thought about whether or not ads actually work.

"Is an economy based on selling attention ultimately the most beneficial and productive one for all participants" is a separate question, but it's not the question you're asking.

show 1 reply
dingalingtoday at 7:28 PM

The problem is, you don't realise that you did.

One day you'll need to buy something outside your sphere of knowledge; a washing machine, drain cleaner, car tyres, whatever. The seeds of biased selection have already been implanted by years of conditioning.

busterarmtoday at 7:27 PM

Yes, specifically because of Youtube videos. Not "ads" specifically but sponsored videos.