If only.

For every Solarwinds, there are hundreds of breaches that never get more that a cursory reporting (if that). And Solarwinds is still in business (and some would call "taken private at pennies on the dollar" as a feature not a bug, but I digress), as are vastly more consequential examples (Equifax, anyone?).

Yes...reputational damage is a thing, but in my experience (sitting in the decision making meetings, as a participant, many, many times in my career) it's a second-tier player at the end of the day. This is especially true of data breaches...I cannot count the number of times (in the last decade particularly) where the decision point was "What reputation damage? Everyone and their mother has had a data breach. No one cares.". I don't think they're wrong.

This, like many issues of security and risk, is the consequence of the vast majority of the customers not caring. How many users dropped Facebook in 2019, or LinkedIn in 2021 (or 2012)? How many swore off Ticketmaster? Marriott? Adobe? eBay? And that's just ungodly massive breaches. So why would the average business give a steaming crap?

In my dark little heart of hearts I sometimes think "what would it take for the average person to actually care", and then I realize what that looks like, and I don't sleep well for a couple of nights. Cheers!