Ok, so to see this in the most favourable and futuristic light: there will be an intelligence explosion, of which OpenClaw and Moltbook are just the first hint. Agents will work on behalf of "their humans" creating and maintaining social connections, organising activities, and finally spending real money. This is what social networks have always been about, and the only thing Facebook cares about is that its users can be targeted by ads. Humans or agents, they don't care, and they're right. If each of us will be helped and coached and prodded around by a team of agents, these agents will need to coordinate with other people's agents, and will ultimately be susceptible to ads and marketing, and they will either spend money directly or tell us where and how to do it. It would be stupid for Facebook to miss this social network opportunity because, heh, "that's just a gimmick with autocompletes running in a loop".