In this case, sure... that said, I've worked on a few sites where more than half the traffic was bots because the content was useful for other sites (classic car classifieds/sales site). The fact that just over half the page requests were actually search query results is what meant a lot of optimization steps in practice... Implementing a "search" database (mongodb and elastic were pretty new at the time), denormalizing a lot of the data structures on the "enterprise" SQL structures for search and display for not logged in users, etc. Heavier caching, donut caching, etc.

It was an interesting and sometimes fun part of my career. Working on a site/application that isn't necessarily a tech site, and that I have a personal interest in was pretty great... some of the pace for sales/commercial features less so, with sales making deals requiring deep integrations on impossible timelines. You learn a lot when a self-hosted site is being kicked while it's down... The cloud migration to get a better use of flexible resources, etc.