Seems like it was just hours ago they started reaching out to my edge servers from their address space (Me: why is a reverse proxy service banging my servers when I'm not a customer? did some miscreant sign me up somehow?) and it was for Apple, privacy, mom and pie (a VPN service, dressed in noble aspirations). It never quite smelled like pie to me.

If you're doing threat hunting / risk enumeration, Cloudflare is no longer a passive service that miscreants hide behind, they now actively reach out and grab your privates.