Their model works great.

It’s really about bypassing the existing power structure of the company. Competence of the work itself is a secondary objective. Most in-house initiatives can be slow rolled by management.

The fresh faced consultant with 2-3 steps to access the CEO neutralizes that. It seems grifty but is really exploiting bugs in corporate governance.

The current fad of firing the managers is a riff on this. Every jackass C-level is coming up with the novel idea of flattening.