Control. If you can centralize all voting results in a single place you can control distribution of them. If you are the only entity able to read the results then everyone else has to take your word for it.

Paper ballots with physical marks are easy to track and recount. Digital paper trails are ephemeral. Whom does this benefit? The people counting the ballots.

If it works, it should be much more efficient than the current system. Of course that is a massive "if"

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