> MacBook Neo, $599. Great but maybe I want Touch ID & more storage, ok $699. Well at this point now it's "only" $300 to get the air which is much better.

Yes

>Well, now that you're already spending $1000, might as well just do the extra $500 and get the pro..."

Disagree. The Air offers additional utility and longevity for the price, the Pro offers nothing that 90% of people will ever perceive.

I know a ton of people for whom the $500 would be nothing, but still get an Air rather than a Pro. Obviously, that’s not great data, but I feel like the jump from Air to Pro just doesn’t happen or won’t happen compared to jumps from Neo to Air.