alt Hacker NewsWorse yet, instead of a checkbox to opt in/out of a newsletter or marketing email when signing up or checking out, it simply opts the user in. Simply doing business with a company is consent to spam, with the excuse that the user can unsubscribe if they don’t want it.
Tactics like these should be illegal, but instead they have become industry standards.
Replies
johnnyanmac • yesterday at 8:13 PM
Companies that do that instantly get reported as spam. Thrres a good reason beyond regulation to not do it that way.
Not everyone. If your business is chill and you are REEEEALY thoughtful and respectful with newsletters you will be rewarded with open rates well in excess of 50%…