Which is strange, because it is widely known a large amount of their advertising revenue comes from fake accounts.
This doesn’t make sense, how do these fake accounts bring revenue ? I thought the end goal is to improve conversion rate by removing the “bots” and this would therefore lead to higher ad spend and more money to Facebook direct
This doesn’t make sense, how do these fake accounts bring revenue ? I thought the end goal is to improve conversion rate by removing the “bots” and this would therefore lead to higher ad spend and more money to Facebook direct