A few weeks ago my friend Aadil and I were at Whole Foods buying a birthday cake for a friend. We wanted to write something clever on the cake but couldn’t really think of anything. We stood around thinking for a few minutes before Aadil said "Let's just say a bunch of bad ideas out loud so we can get to the good ones." And it worked!

It's a well known creative / brainstorming trick that the best way to have a lot of good ideas is to have a lot of ideas.

Focus on genesis decoupled from critique, then critique later.