Talking about the audience completely misses my point. I'm not saying it's good to start with money and work back. I'm saying that's what companies actually do, and furthermore that's something the "dev audience" should understand about their employers.

> I do not think this approach would make you efficient at solving problems nor at increasing profits for the business.

If optimizing for profit doesn't result in profit, it's not the fault of the goal. That company was just incompetent. However many companies are, in fact, moderately competent, and optimizing for profit works fine for them. It even has a pretty heavy overlap with optimizing for good products, so that's nice.

It's fine. We agree on the ideal outcome in this situation.