>Movie theaters have to upgrade the experience

Or cheapen it. We've got two draft house style theaters that are social experiences that show older reels, things from the public domain, and local and independent film. Door policies vary, but until the set feature time, it's just like a pub with an extra big screen in the back.

It's also cheaper to operate without box office staff and doesn't degrade the experience. People could be always be better, but I'd say big theater chains and Hollywood are really what are out of touch.