alt Hacker NewsI assume Apple ecosystem integration and also they give off that "I bought an expensive Apple product" vibe that an iPhone or Macbook no longer do IMO.
As someone with an iPhone, iPad, Apple Watch and a Macbook, I never got into Apple's headphones. My Sony WH-something-4 that I bought refurbished 4 years ago are more than enough for me.
The AirPods Pro are the best earpods I've ever had for everyday use, and I've had a lot. I like some of the old beats headphones, but I also haven't had to replace the ones I bought ~5 or 10 years ago. The Sony WH-whatever I have are probably my favorite and most comfortable.