I still don't understand why Theil and Karp decided to name their surveillance tech company after a device that is best known for being used by an evil dark lord to decieve and corrupt. It's like the Mitchell and Webb skit "are we the baddies" except they're the ones who designed the uniforms with skulls on them.
Thiel apparently gives talks about the Antichrist. He's actually a very thoughtful Christian, following the works of Rene Girard. I think he's just got a rather dark sense of humour.
I don't think you have to understand why they made that decision, you just have to understand who they are and what they believe in. Just have a look at what they talk about, and what they are quoted as saying.
Then it will start to make sense.
Because it's funny and they genuinely don't care whether or not they're bad guys
Well, it's not inherently any more evil than Fanta, is it?
That's the genius part IMO, the name is self describing which is good for marketing. Even better because it's publicly traded, all they have to do is be associated to doom and gloom news and the stock will go up, they don't even need real tech.