Sidenote: unlike in Tagalog, Kita means “day-care facility for children” in German, so names like Kita Capture and Kita Credit Agent could carry unintended connotations.
Luckily Germany is not an emerging market :)
Since when did Germany victimize itself into emerging market category?
I would be even more worried by the fact that it resembles Keeta, a delivery brand owned by Meituan, which actually operates in a bunch of large emerging markets.
In Croatian, Bosnian and Serbian, kita is a derogatory word...