Kagi betting on the small web is a smart differentiation play. Google has essentially optimized for large, authoritative domains — which means personal blogs, niche forums, and indie projects get buried even when they have the most relevant content for specific queries.

The small web is where genuine expertise lives. When I'm looking for a real opinion on a tool or a deep technical explanation, I almost never find it on the first page of Google anymore. It's all SEO-optimized content farm articles or AI-generated summaries. The actual expert wrote a blog post that's sitting on page 5.

The challenge is curation at scale. Manually identifying quality small web content works when the corpus is small, but maintaining quality as it grows requires either very good automated signals or a community-driven approach. Curious how Kagi balances this.