Locally I have an issue finding builders and electricians, because they don't have websites. They may have a listing in the phone book, but that's just "Bob's bricklaying", doesn't tell me a lot about whether or not Bob is actually a company, but I can call and ask. Sometimes they haven't had a company for years.

The preferred methods today seems to be Facebook for your average builder, Instagram if they feel like they do more upscale work. I'm on neither platform, so I have to resort to taking pictures of vans when I'm out and about.

I think the problem is that having a website is a bit complicated for a carpenter, but not enough business for a webdesign company to deal with.