They are charismatic. They know how to work people.
If you've ever worked with narcissists and sociopaths, you'll soon enough discover that they will do anything to get what they want. And they are professionals at playing people.
They know what to say, how to present themselves, how to make their story, and what strings to pull on the people they try to convince.
Some investors are also willing to suspend their disbelief - thinking that if they are the first to ditch to bag, there's money to be made...as long as they're not the ones holding the bag.