I mentor a couple folks that are either in college or just graduated.

They ask how to "get their name out there" in industries or domains where they either don't have a lot of experience or want to grow their career.

My first response is always: "Do you use social media? and do your socials point back to a blog or website showing your work?"

THEIR response is almost always "social media is toxic!"

To which I reply: "Some of social media is toxic. However, there are a LOT of smart folks online and the lifetime value of going from zero to even a single post about what you are into is enormous. This is especially true if what you put out there is niche and also highlights your value to the right people."

It's actually kind of sad that the needle against social media/websites has gone so far that the positives are being ignored by the younger generation.

Especially so as many people of my generation (Late Gen X/Early Millenials) have stories about how social media helped them get a job, make a great contact or join some group that benefited their life that they wouldn't have been a part of otherwise etc