I have been at this stage and failed at it. So i can tell you things not to do:

- It also matters at what PMF quality stage you are, like we were at a weak PMF when we started scaling from roughly 12 to 25.. and i hired leaders who used to report to me. So i lost touch with people on field. ( I should have kept things flat)

- Hired too many managers instead of IC.

- Focussed more on growth v/s retention