This; I mean, they even renamed the company.
Is it possible all this was a major ploy to get around antitrust? I'm aware FB has been working on VR for a while even beyond the Oculus that they purchased but it's like... "Facebook bought Whatsapp, yes, but; we're Meta"
They needed to rename the company anyway to get away from bad press. It worked. I think they're quite happy with their current name.