I'd really like to just have legislation to treat location data like audio or video under wiretapping provisions. If you collect my location info and convey it to a third party without my consent or a reasonable good-faith belief that I would consent, that ought to be treated similarly to recording without consent.

And consent needs to be granted explicitly for each party that might get access to my location, you can't just get blanket consent to sell my location to anyone, especially not with real-time identifiable location data.