this.
Except it's no longer only in rural areas, grid connected utilities are now costing more than being off grid in the cities too. Starlink residential 100 Mbps is cheaper ($69/mo AUD) (ignoring hardware and setup costs) than 50 Mbps fixed line internet ($80/mo AUD). Depending on location, home solar + batteries will usually work out cheaper than being on the grid within the battery warranty period too.
Man, I pay $50USD/month for 1Gbps up down in Wisconsin.
Where are you? In the suburbs of Atlanta I paid $80 for AT&T Fiber 1Gbps u/d.