I think is because, whether intentional or not, Kagi wound up being aimed at (or sought by, either or) people who don't see these things are related.

I don't know if they're arrogant to consider themselves the main customer base, but I don't think it's an unfair assumption, either.

Kagi was almost advertised to me as what Google used to be. Again, I don't know if that's ever how Kagi put it themselves, but that's the impression that was given.