I read that Aerosmith made more money from Guitar Hero game royalties than from their albums. And it's been true for a long time that most acts make more from touring and merch than song sales.
If you read the article, it will be clear that one of its core theses is that their lighting tech and graphic designer was essentially a pioneer of selling merchandise as a revenue generator for a band.
If you read the article, it will be clear that one of its core theses is that their lighting tech and graphic designer was essentially a pioneer of selling merchandise as a revenue generator for a band.